Objective - Drive product trial and adoption through brand ambassador activations & millennial/influencer focused strategic partnerships. Increase brand awareness.
Execution - Garner subscribers to The Red Bulletin magazine. Provide a free 1 year subscription to millennials in target demographic. Develop strategic partnerships with brand relevant events and influencer groups. Integrated Red Bull advertising throughout the Odyssey Media digital experience, creating high-impact placements that felt native to the platform while preserving the energy and personality of the brand.
Results - 100,000+ subscribers | 400+ ambassadors | 40+ partnerships
Creation of Red Bull adverts aligning with the brand’s fearless spirit through compelling storytelling and distinctive creative direction.
Designed a streamlined signup experience for Red Bull Magazine. The interface makes registration feel effortless while creating a distinctive digital touchpoint that strengthens the connection between the publication and its audience.
High-impact ad work was designed to capture attention, complement the surrounding content, and create memorable brand moments without compromising the reader experience.
Objective - Position Monster as a leader in music technology and accessories in 9 key target markets. (specifically Monster SuperStar BackFloat, and DNA headphones)
Execution - Custom branded content written by vetted millennial creators, influencer created videos, hi-impact ad creation, along with organic social amplification.
Results - 550+ consumer across 9 key target markets | 800k+ video views | 430k reads (18 branded articles) | 450 social posts
Influencer-Created Video - Odyssey partnered with local influencers to create a custom video for Monster, including product integrations, brand “shout-outs” within the content, and direct links to click through to Monster’s website to purchase.
Directed a bold advertising campaign for Monster headphones designed to resonate with millennials through culture-driven creative, energetic storytelling, and a strong sense of individuality.
The high-impact campaign brought product, lifestyle, and sound together in an engaging on-site experience designed to capture attention and connect the brand with a digitally savvy audience.
Branded content experiences balanced brand objectives with authentic audience engagement, creating content that felt native to the platform while delivering meaningful impact for advertisers.
Objective - Elevate Mountain Dew KickStart brand awareness within category buyers and purchase intent on four of the largest college campuses in the U.S.
Execution - Creation of an integrated advertising campaign through high-impact visual experiences and on-brand branded content.
Results - 63% increase in purchase intent | 45% brand lift within category buyers
Connected Mtn Dew with millennials through fresh, culturally relevant creative that felt native to how they discover, share, and engage with content.
A distinctive digital takeover experience that transformed the platform into an immersive expression of the brand. The creative commanded attention while feeling purposeful, seamless, and native to the user experience.
Expressive, visually driven print advertising designed to resonate with influencers and culture-makers. The creative combined distinctive art direction with compelling messaging to position the brand within the cultural moments shaping its audience.
Objective - Create top of mind awareness for Schick Hydro among men in the market, making it a brand that people “love”.
Execution - Prove positive attribution to ads within the market using targeted advertising and market research.
Results - 2.23% increase in brand awareness | 4.97% increase in purchase intent | 1,133,633 ad impressions | 418,776 unique visitors | 8 pieces of branded content
Objective - To position Go90 as a leader in video streaming among key millennial influencers, and make it a go-to app to interact with. To create content that builds brand awareness and engages millennials on Go90 capabilities & programming.
Execution - Ad creation alongside native content articles spotlighting go90 videos created by influencers around the country on the Odyssey platform.
Results - 43,939,908 total ad impressions | 130 pieces of native content | 210,931 reads | .75% CTR | 9,923,729 digital reach